A complete Guide & List of Social Media Image Sizes & Templates

If there’s one thing truly makes a social media profile stand out and look unique it’s custom designed imagery.

Putting your own unique spin on your images whilst setting them up in a way that functions perfectly within the constraints of the page is important, and to pull this off you need to make your images the right size or proportion.

So in this post, I go over a complete list of social media image sizes for the following social media platforms:

I will also include downloadable templates you can use for some of the more complicated images here which may crop or lose information across devices.

What kind of file should you use?

If you’re not sure I highly recommend optimizing your image to find the balance between quality and filesize. JPG & PNG are best with JPG being much smaller for most types of images (simpler images can be smaller with PNG). I generally lean more toward JPG.

Please note that all dimensions are ordered width x height.

So let’s get into it!

Create a Facebook Page


Facebook is the big one. It has the most users and so many different areas with varying image sizes throughout their platform.

But it’s a little complex.

Basically, some images are a certain size on Desktop but completely different on phone or tablet. So I go over how to prepare for this when creating your image.

Profile ID photo

Recommend Size: 500 x 500 or higher (square)

The ID photo on Facebook is different on various devices. At the time of writing this post it displays on Desktop at 132 x 132px, however some devices display images at a higher resolution (especially one Apple devices with Retina displays).

So I recommend a higher resolution file so it retains quality. Also keep in mind that the image is in a circle, so keep any elements you want visible away from the corners of the image.

Facebook cover photo size

Recommended size: 1920 x 1080 (with a 184px margin top and bottom)

Basically, the Facebook cover image is 820 x 312px for desktop and 640 x 360px for mobile. So depending on the image, it will get cropped one way or another to accommodate alternate devices.

So by making an image larger 1920 x 1080px that has all important information within a ‘safe zone’ of 711px high in the center you can keep all the important information out of the cropping areas. You also future proof by creating a higher resolution image but also make it so you don’t lose important information when it’s cropped.

Check out our Photoshop Template Pack for Facebook here!

Templates & Resources for you:

Shared link image

Recommended Size: 1000 x 522px

These link images usually display at 500 x 261px, so as usual I recommend creating a larger image to future proof your work and also cater for devices with higher density resolutions.

The main way you use this image is on your website or blog using Open Graph Data, which you can set up using an SEO plugin like All in One SEO or Yoast if you using WordPress (search for these in your plugin repository).

Basic feed image

Recommended Size: 1080px x 1620px (or shorter)
OR 1080 x 1350px to use the same image on both Instagram & Facebook.

These images typically appear in your feed at 500px wide and up to 750px tall. So as usual, making your images larger is better for image quality. Any taller and the image is cropped.

I do recommend being efficient and designing at 1080 x 1350px if you’re on Instagram, as you can use that image size effectively for both platforms when auto sharing.

Event image

Recommended Size: 1920 x 1005px
(keep important elements away from the edge to avoid cropping)

The event image used to crop quite heavily but now it seems a little more standard, however you can lose a bit of information near the edges if not careful, so I recommend leaving a small space form the edge of the image just to be safe.

Facebook group cover image

Recommended Size: 1640 x 859
Keep important elements 102px away from the top and bottom to avoid cropping

For Facebook Groups, the cover is image for desktop displays at 1640 x 662px and the mobile version displays at 1640 x 859px. So create at the larger size with the margin top and bottom for Facebook to crop off one Desktop.



Instagram is a much simpler platform to work with and has a less of an issue with cropping images across device types. So below I have some recommended image sizes for you.

This could change in the future though, so we’ll keep an eye on it :)

Profile ID photo

Recommend Size: 500 x 500 or higher (square)

Instagram displays your ID photo at 160 x 160px. I still go a little higher just to future proof the image. Also keep in mind that the image is in a circle, so keep any elements you want visible away from the corners of the image.

Image Feed

Recommended Sizes:

  • Portrait: 1080 x 1350px (largest image & most impact)
  • Square:1080 x 1080px
  • Landscape: 1080 x 608px

Any of the above sizes can be used and Instagram will display these proportionally without cropping in the feed. However, all images on your profile will display in a perfect square (110 x 110px), so you may want to consider that when creating your image.

Templates & Resources for you:

Instagram Puzzle Feed

Puzzle Feed Effect Templates & Resources:

Carousel Templates & Tutorial for you:

Video & IG TV

Instagram supports various types of video on their platform. You can have a dedicated IGTV Video or a short video on your feed.

Here’s what I recommend:

  • Landscape Feed Video: 1080 x 607px (or 16:9 ratio)
  • Square Feed Video: 1080 x 1080px
  • IG TV Vertical: 1080 x 1920px (1080p rotated)
  • IG TV Landscape: 1920 x 1080 (1080p)

Instagram Stories images

If you want create images for your stories, it’s a basic 16:9 ratio again, nice and simple.

Recommended Size: 1080 x 1920px


Twitter is another platform which has some funny image resizing going on in some areas. It’s not overly complicated though, so I’ll get into it below!

Profile ID photo

Recommend Size: 400 x 400 or higher (square)

Twitter displays your ID photo at a number of sizes, but 400 square still seems to be the safest size. You can go a little higher if you to though. Again, keep in mind that the image is in a circle, so keep any elements you want visible away from the corners of the image.

Feed Image

Recommended Size: 1080 x 650

A feed image in Twitter generally shows at a ratio of roughly 5:3 (not exact). On desktop the image in the feed is 507 x 305px (cropping anything outside of that) but when you view the tweet the image is reveals the extra image that was cropped.

So I recommend designing at a larger size as usual for future proofing or better quality on higher resolution devices and at this size so you don’t lose anything in the feed.

You could choose any size larger than 500px width realistically if you’re not concerned about cropping in the feed.

Cover photo

Recommended Size: 1500 x 500px

Twitter Cover Images are quite simple these days but you do need to set it up so that the ID Photo doesn’t sit over important information or elements. More info on that in the video below.

Resources & Templates:

Linked In

It’s important that you look sharp on LinkedIn, being the professional’s Social Media platform, you want to keep your images looking clean and not blurry / low resolution. So here’s some sizes you can use for your LinkedIn Profile.

Personal profile

Recommended Sizes:

  • Profile photo: 400 x 400 pixels
  • Cover image: 1584 x 396 pixels

Company Page

Recommended Sizes:

  • Logo size: 400 x 400 pixels
  • Cover image: 1584 x 768 pixels


Pinterest is a powerful platform to grab people’s attention visually and link off to a website URL. The demographic of Pinterest is also far more likely to spend money online. So getting your images right can be very useful!

Profile ID photo

Recommend Size: 165 x 165px or higher (square)

Your ID Photo only needs to be 165px square, but a larger image, as I usually recommend always gives you some margin for error.

Pin Size

Recommend Size: 683 x 1024px or higher

Pins currently display at 236 pixels wide by whatever height they are. This makes the height of your pins adjustable. A 2:3 ratio for vertical pins is recommended, so the larger size of 683 x 1024px is perfect for creating a decent sized image that when expanded can look quite stunning.

Board image size

Recommend Size: 222 x 150px

Optimizing the cover of your boards is great to optimize your Pinterest Profile, so control the design adn get the right size & proportion with the above image size.


YouTube is a bit trickier to design for. Whilst the ID Photo is straight forward the channel art get heavily (up a good 75%) cropped in some places/

Channel icon / ID photo

Recommended Size: 800 x 800 pixels

A simple square image will do the trick here, nothing fancy. But it will be quite small in some areas so keep things simple to perceive when at small sizes.

Channel art / cover photo

Recommended Size: 2560 x 1440 pixels

Take note of the heavy cropping with YouTube Channel Art. See below:

This means you need to keep the design large but all important information within a small central area that is 1546 x 423px. I recommend checking out the resources below to get this one right.

Templates & Resources for you:

YouTube Video Thumbnail

Recommended Size: 1280 x 720px or 1920 x 1080px

The thumbnail will automatically be downsized to 1280 x 720px, however, working a slightly higher resolution is always good practice so I recommend people work in 1920 x 1080px as it can be sized down but is also future-proofed in case YouTube decides to increase the size of thumbnails at a later date.

That’s all of them!

Did I miss anything? Let me know by leaving a comment below! If there’s a templat eyou’d like to see that isn’t listed here, also mentioned that below.

Otherwise, I hope you found this post useful and I hope to see you again soon!