Have you ever stopped think about just how limited Facebook Posts are?
You type up some text, add a video, link or picture and that’s it.
Ever heard of Notes?
Facebook Notes allow you to type up full articles and documents, you can add links, image, embeds and all sorts of media to get your message across with formatting options.
Why should you care? Because you can use it to reach more people and grow your business. Let’s take a look…
IMPORTANT: Notes is no longer a feature in Facebook. This post is outdated. But feel free to check out our other Social Media tutorials here.
Check out our Photoshop Template Pack for Facebook here!
First, How to Use Facebook Notes
This quick little video will show you how to actually start using Facebook Notes…
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If you can’t watch the video, all you need to know to get started is:
- Click the ‘Notes’ Tab on the left
- On the next screen, click ‘Add Note’
What to do if the ‘Notes’ tab isn’t visible?
Activate it by heading to your page settings:
Then down to Templates and Tabs
Then Click ‘Add Tab’.
Once the screen appears, add the Notes tab from the list and head back to your Facebook Page!
Now you’re ready to start using Facebook Notes
From there it’s easy enough to type add in photos, embeds, etc. It’s fairly simple but a lot to explain here, I do recommend watching the above video or simply jumping in and having a go yourself. But there is a plus symbol, quite similar to the new WordPress Gutenberg Editor, with options on what to add. It’s pretty nifty.
It’s quite easy to use notes to your advantage. Since they show up in your Page’s fans’ feeds, you do have the opportunity to reach more people as Facebook is more likely to share it than a link of yours taking people off platform.
Here’s a few options for using Notes to your advantage
As with any marketing, you can apply some simple strategies to the use of notes to maximise their potential for you, your business or your website.
As I mentioned earlier, some of the benefits are:
- More likely to reach your fans – as Facebook doesn’t like sending people off platform.
- Much more formatting and longer more media rich posts
- People can still share, comment and like a note like any post!
So with that in mind, here’s a few approaches you can take to using Notes.
Write a full blog post
Maybe you don’t have a blog and want somewhere to write or do content marketing for free. Maybe you do have a blog but you want to offer some Facebook exclusive content.
Either way, you can use Facebook almost like a blog format by writing complete articles in your Facebook notes. They have a better chance of going viral on Facebook and reaching more people, just encourage people to like your page so you can convert readers into ‘likes’.
Summarize a blog post and link to it
So you just wrote up a cool, lengthy, life-changing blog post. Nice!
Summarize, introduce and tease the information of that post in a Notes article on your Facebook page. Add the link to the pos ton your website and send people in that direction for more information.
This could be worth trying if you have trouble fitting the information you want into a normal post. Alternatively, you could write about a spin-off topic that leads ion perfectly to your new blog post.
Add a Notes tab to your page
Before you get too many notes up, it could be handy to give them somewhere people can go back to them, giving them more exposure.
It’s simple, visit your Facebook page and head to ‘Settings’, then ‘Templates & Tabs’. Once you bring that page up you can scroll to the bottom and click ‘Add a Tab’ – add notes and put it in the position you want it!
It’s now set up and people can access your notes!
Link to several topical posts on your website
Ever heard of Top Lists? They’re an awesome post type for generating traffic (more on that here).
Well, if you have several blog posts on a particular topic that would go well together, create a top list ‘Note’ on Facebook. Such as an article summarizing all of your top posts on weight loss (for example). So people get the chance to see what your best information is on a certain topic and explore what you have to offer across multiple posts.
This can be an excellent way to bring attention to older posts on your website!
Promote products, affiliate links & your email list
You’re an affiliate marketer or you offer your own product? Write a suitable ‘Note’ article on Facebook and share it – linking off to the product you’re trying to sell.
You can add in images and walk through/review videos to help make the sale and let it virally sell for you.
Don’t forget to do this with freebies too, especially if they must signup to your email newsletter to gain access. That can be a terrific way to grow your email list and promote those products later, after you’ve built the relationship
Add business information
You have an ‘about us’ page, why not create a note for Products & Services?
Maybe you have other information, so add that! If you are without a website this can serve as a nice temporary solution so people can get the information they’re after.
Now you’re really bringing your Facebook page to a new level of resourceful!
Pin important notes to the top of your page feed.
If it’s a highly converting Facebook Note, a list of your products or services or an opt-in freebie you’re pushing in a note, you should consider getting that pinned to the top of your page.
That way people who see your Facebook page for the first time can get a solid introduction to who you are. You could even title it “Is this the first time on our Facebook page? Read this”.
Here’s how to do it, go to the note you shared, click the ellipsis in the top right corner of the post and click “Pin to Top of Page”
Now it’s at the top of your page for all who visit to see!
Your Imagination is the limit.
We’re talking about information and media here, so whatever purpose you can think of for Facebook Notes can be incredibly handy and you have a few options to push it out there – even advertising.
Other than that, hopefully you found something useful in here you can take with you. Have some suggestions to add to this post? Leave a comment below, I’d love to hear them!
Thank you for reading.
